How to Conduct Employee Training Webinars to Improve Employee Performance | World Manager

How to Improve Your eLearning: Employee Webinar Training

During the pandemic, webinars became the defacto tool for learning topic-specific information. As we enter a post-pandemic era, what role will webinars for employees play in the future? And for those HR managers and L&D teams that are considering using webinars to deliver training, what are the benefits and best practices?

Let’s start by answering the question: What is a webinar? A webinar training – briefly, a web seminar – is a virtual presentation delivered by facilitators and trainers to employees via web software. A webinar is usually a live event that you have to sign up for, though it can be recorded and replayed days, weeks, or even years after the initial training.

When is a Webinar Training Appropriate?

Here are some scenarios where using webinars for training makes sense:

  • Company A needs to educate its employees, some of whom are working remotely, about a specific HR topic or policy.
  • Company B needs to onboard and train remote employees who are geographically dispersed.
  • Company C is rolling out a new product and needs to train outside sales reps, vendors, and partners.

In general, when seeking to inform and train multiple stakeholders quickly, consistently, and entirely virtually, a webinar is a good delivery option.

Webinar Training Benefits

Why put the time into organizing and presenting webinars? It turns out webinar training reaps big benefits with smart implementation. Here are six benefits and improved outcomes companies can expect from strategic webinar training.

1. Cut Training Expenses

As companies turn to eLearning and mLearning while relying less on traditional classroom and conference training, they are able to cut costs significantly. Webinar training is now being used instead of or in addition to onsite, in-person training – which significantly reduces the need for entire budget lines like travel and accommodations, venue rentals, and printing costs.

2. Say Goodbye to One-Size-Fits-All Training

When you send employees to a conference or workshop, it’s not only expensive, but the information presented is quite often too broad; some of the learning content may be relevant to your employees while other parts may be irrelevant and a waste of both time and budget.

A webinar training is typically focused on a single topic or skill that your employees need to learn. It’s more relevant and it is a much more efficient use of time and resources.

3. Just-in-Time Flexibility

Today’s on-the-go learners value flexibility. They have a big appetite for learning, but they also want to receive said training at the specific time that they need it. Webinar training is ideally suited for delivering Just-in-Time training whenever and wherever it is required.

4. Scheduling Flexibility

If you’re a software company with employees spread across India, the United States, the UK, and Australia, scheduling a training that works for all time zones is a near-impossible task. One of the benefits of webinar-style training is that you can record the session for those who couldn’t participate in the live webinar. They can watch it later at their convenience.

5. Less Yawning

Rolling out a new product calls for webinar training, not a novel-length manual. A cumbersome, instructional training manual with huge blocks of text is going to put your employees to sleep. A webinar provides a richer, more engaging, and more memorable learning experience – with Q&A opportunities for employees participating live.

6. Take Advantage of In-house Experts

Companies are sometimes too quick to anoint outsiders as experts when they have the best subject-matter experts directly in their own midst. Instead of relying on expensive outside trainers, why not have your own team members host a webinar? Tapping into their expertise will make them feel valued, is good for employee morale, and can be more persuasive; no one wants an outside guru telling them how to do their job. Better it comes from a member of your own family.

How to Conduct a Webinar Training

Are you ready to get started? Here are a few best practices and tips for great webinar training delivery that we’ve picked up along the way.

Pre-Event Coordination

While it is true that an online conference or webinar might be easier to coordinate than a large-scale conference in another part of town, knowing how to conduct webinar training requires some planning and coordination.

You still have to make sure that employees who need the training have signed up for it; this usually requires sending a reminder notice.

The good news is that much of the pre-event work – marketing the event and getting the word out and follow-up emails encouraging enrollment – can be easily administered within a learning management system, or LMS. With the right software integration, you can also record and deliver webinars from your LMS, using one seamless and user-friendly platform.

What else? Make sure that you provide the webinar hosts with an outline and overview. In general, a script is not recommended, as it may not convey confidence in the facilitator; what’s more, reading a script could cause you to lose the attention of your audience.

Of course, the facilitators will need to rehearse their talking points and walk through the entire webinar to ensure it flows logically and covers all the learning objectives. You’ll also want to make sure the lighting is good.

Finally and most important of all, make the webinar interactive and immersiveA true webinar (read: a live webinar) affords opportunities for staff to interact in real-time with the facilitators, including taking surveys and asking questions and, in some cases, participating in breakout and brainstorm sessions.

Post-event Coordination

What do you do after the webinar is over? For starters, you could pull out excerpts, incorporate them into new learning modules, and repurpose the content.

Share slides, resources, and supplemental materials on the webinar topic so attendees can easily refer back if they missed a key point in their note-taking.

Also, reinforcement and spaced learning strategies, like follow-up quizzes, can be used to enhance retention and recall and to deepen comprehension.

Consult World Manager for Your Webinar Training Needs

How can World Manager help? We’re experts.

Book a demo to learn how the World Manager LMS can be a game-changer for your L&D and employee training. Contact Us today!

Disclaimer: This information is meant to provide general guidelines and should be used as a reference. It may not take into account all relevant local, state or federal laws and is not a legal document. Neither the author nor World Manager will assume any legal liability that may arise from the use of this information.

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