A Checklist for Choosing a Partner Training LMS

A Checklist for Selecting the Best Partner Training LMS

Virtually every industry – manufacturing, software, and technology are common examples – has a direct or indirect channel that represents and sells products and services on behalf of different companies or vendors. By relying on large networks of partners to help market and sell their products, companies gain economies of scale and reach new markets that they couldn’t have realized on their own.

But in reality, the channel probably won’t sell your company’s products or services without some effort on your part. In order to be in a position to help drive revenue, your channel partners must be educated, trained, and motivated to sell what you’re offering.

Many companies have discovered that the most efficient, cost-effective way to train their external partners is with a feature-rich learning management system (LMS). But be forewarned: not every LMS is the same. They don’t all come equipped with the same features and not all are designed for partner training.

If you’re in the market for a partner training LMS, use this checklist to make sure you’re getting exactly what you need.

What to Look for in a Partner Training LMS: A Checklist

Monetization Opportunities

The main reason companies invest in a partner training platform is to maximize revenue throughout the channel. The certification of partners and resellers, for example, works on two fronts: by providing a source of new, ongoing revenue while increasing your channel’s value and sales potential. To enable new sources of revenue, make sure to get a LMS that accommodates e-commerce integration.

Actionable Analytics

Channel performance is all about measuring what’s working and what’s not throughout the channel. With a data-rich LMS for partner training, you can ascertain not only sales data but also receive reports on training completion. You will always have the data at your fingertips, so you’ll know in real time when your channel partners have completed their training and are ready to sell on your behalf.

Technical Integrations

Adding revenue-producing tools and capabilities to your LMS gives it power. CRM, e-commerce, and authoring-tool integrations, among others, can supercharge your LMS partner training and turn it into a robust, revenue-producing machine.

On-the-Go Learning

How can you make it easier for your channel partners to sell your products or services? With a mobile-first LMS, your partners can access your training anywhere and anytime. While waiting for a meeting, a sales rep can quickly and easily review product features, benefits, and key messages to highlight – all from one easy to access portal.

Accelerated Business Cycle

With a robust LMS, you help ensure that your partner training is delivered consistently and efficiently across the channel ecosystem. Automating training tasks such as enrollment, reporting, and certification saves significant time and resources. Remote learning capabilities will enable sales teams to be efficiently onboarded, certified, and deployed into the field, significantly shortening the business cycle. It’s all about the speed. If your partners can be ready to sell in one month instead of three months, everything – especially revenue – will move faster. The faster your new-product development team can bring products to market, the more revenues it can take in. With real time updates, a robust LMS enables training materials to be automatically and seamlessly delivered to your partners.

Cost Cutting Capabilities

Understandably, the ability of a LMS to significantly grow a company’s revenues is what may initially get your attention. However, the ability of a LMS to dramatically cut costs throughout your sales ecosystem should get equal billing. Substantial costs can be saved by moving to a digitized, paperless universe and by relying less on instructor-led training. But that’s just the beginning. A function of having highly trained and motivated partners is a concomitant reduction in costs. Better and more motivated sales people result, over time, in a higher customer satisfaction rate and fewer calls coming into technical support that must be fielded. Invest in a LMS for partner training and watch your costs go down.

Ease of Use

One of the most critically important attributes of a LMS is that it should be easy to deploy and even easier to use – not only by headquarters but also out in the field. If your training is cumbersome, slow, or overly technical, your sales partners will have difficulty completing it – that is, if they don’t blow it off altogether. Make sure your LMS is simple, streamlined, and accessible 24/7.

Content Creation Tools

Trainers need a LMS that is equipped with engaging and immersive authoring tools that allow them to easily upload content from one streamlined and simple interface, which can be accessed remotely or from a desktop.

Brand Building Capabilities

Building, growing, and differentiating your brand throughout your channel will help establish trust and pave the way for long-term growth. You need a LMS that gives you control over your brand identity; this will help ensure that your sales partners are always on-message when it comes to talking to customers about your brand.

Gamified Training

One of the unfortunate realities is that your partners are not your employees. While learning to sell or service your products is in their own interest, it isn’t anything you can enforce. But, through the power of gamification, you can design training that is engaging and entertaining – and therefore, more likely to be consumed and remembered by channel partners.

Collaborative and Social Learning Capabilities

You need a LMS vendor that understands current learning theory and knows how to apply it in the real world. While instructor-led training still has its place, employees tend to learn best when they’re learning on the job – such as by communicating and collaborating with peers and mentors via social media feeds, discussion groups, and topic forums. A training partner LMS that includes social learning features can make all the difference in engagement and retention.

Find Success With the Right Partner Training LMS

With a feature-laden, mobile-first LMS, companies can easily train and motivate their partners to sell their products, all from one simple interface. Using a LMS to administer your partner and sales channel training provides actionable data, drive revenues, reduce costs, and can impact your bottom line.

Book a demo to learn how the World Manager LMS makes it easy for your company to train partners, sales reps, and other stakeholders throughout your channel. Contact Us today!

Disclaimer: This information is meant to provide general guidelines and should be used as a reference. It may not take into account all relevant local, state or federal laws and is not a legal document. Neither the author nor World Manager will assume any legal liability that may arise from the use of this information.

The best companies use World Manager to train staff, maintain standards, and set the company up on the road to success.